Founded by Jaclyn Proper in 2022, Basement Daddy is more than just a clothing brand—it’s a nod to the devil archetype, the underworld, and the unconscious mind. The devil archetype represents the parts of ourselves that society often labels as taboo or undesirable, but in reality, these are powerful aspects of our identity that deserve to be acknowledged and celebrated. Drawing from Jungian psychology, kink culture, and her own journey of shadow work, Jaclyn created Basement Daddy to turn shame into pride and encourage you to wear your truth boldly.
Our brand is built on three core values:
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Authentic Expression: Our designs are a reflection of the diverse and complex layers of identity. Created by Jaclyn herself or in collaboration with local Las Vegas artists, each piece invites you to explore and express your true self.
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Radical Inclusivity: Basement Daddy is for everyone. No matter your gender identity, background, or body type, we believe in creating a space where you can fully express who you are, without judgment or limitations.
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Empowerment Through Art: We believe that what you wear is a powerful statement of who you are. Our unique pieces are designed to empower you, not just to look good, but to feel confident in embracing every aspect of your identity—especially the parts that society tells you to hide.
Basement Daddy isn’t just a clothing brand—it’s a community for those who aren’t afraid to explore the depths of their psyche, embrace their shadow self, and celebrate their authentic selves. Join us in making a bold statement—welcome to the Basement Daddy family! 😈 👽✨